Numerous studies have shown that companies that make decisions based on numbers and analytics are more successful than their competitors, giving priority to personal experience and gut decisions. Anyone who understands the behavior and motivation of his customers more precisely due to systematic evaluations, addresses their needs in a more targeted manner and reacts even faster than the competition, achieves better business results.
How Big data is changing small business for the better.
Did you know that 30% of the thousands of pricing decisions companies make every year fail to deliver the best price? And did you know that understanding customers interactions across channels is marketers current No. 1 challenge? Marketers struggle to create personalized programs using customer knowledge and real-time responsiveness.