Building a website’s traffic is one thing. Converting traffic into sales is quite another. Businesses of all sizes are embracing digital marketing strategies to grow brand awareness, pull in revenue and create impact. In a world where users are constantly bombarded with content and ads that try to sell them something only the messages with a personal touch will come through.
Know your web visitors and turn them into customers
In the early stages of information gathering and the buying process, the Internet has become the preferred source of information for potential customers. This makes the website of a company one of the most important points of contact for prospects and potential new customers. Businesses today are, to a great extent, unable to proactively engage with their target customers in real-time, as they remain oblivious to their demographic and psychographic characteristics.
Personalized communication is the future – and you can be a part of it!
A new and very exciting solution that will allow any website to communicate with its visitors in an efficient and personalized way is being developed by a startup called BehaviourExchange. They are working on a service that can understand a web visitor’s demographic and psychographic characteristics as well as their short-term and long-term sentiments.
Become part of the project!
BehaviourExchange will offer its BEX tokens to early contributors in a private pre-sale on February 23rd 2018. If you wish to be a part of the project, you can whitelist on the official BehaviourExchange website.
The project is run by a team of media, marketing and IT experts, psychologists and Big Data scientists who use AI and machine learning to process gargantuan amounts of data and create personal profiles of web users. Their service will enable businesses to identify relevant consumer segments in real-time. They will be able to identify visitors as they visit their website and engage with them proactively, offering information about the product or service that suits them (i.e. their profile) best. The platform will be decentralised using blockchain technology and will use its own cryptocurrency (BEX) to warrant safe transactions and incentivize interactions.